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[:01:] TRAILWOOD / LABS
[: SERVICES :] SVC-00 RL_V1

What we build, what it costs, and what you get.

Three service lines. Three pricing tiers. Every engagement ships with AI-visibility engineering, speed and stability guarantees, and monthly reporting. No hidden fees, no "custom quote" theater, no upsell culture.

[: SERVICE LINES :] SVC-01 03/03
[:001:]
SVC_AEO

AI-Visible Websites

Built to be the answer, not a footnote.

Your website engineered to surface when prospects ask AI systems about your category. Built for ChatGPT, Google AI Overview, Gemini, and Perplexity, the answer surfaces where your next customer is deciding. Most service-business websites are invisible to AI. We build yours to show up in the answer.

  • Engineered for Google AI Overview visibility
  • Engineered to be understood by AI as a real business in your category
  • Structured for ChatGPT, Google AI Overviews, Perplexity, and Gemini surfacing
  • Complete coverage across every city you serve
  • Monthly citation reporting: we show you the actual ChatGPT and Google AI screenshots proving your business got cited, not vague "we optimized it" updates
[:002:]
SVC_SHOPIFY

AI-Visible Shopify Themes

Engineered into the theme. Not bolted on with apps.

Custom Shopify themes built to be readable, understood, and cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews. No theme in the Shopify Theme Store ships AI-ready. The workaround is stacking apps at $50–300/mo that slow your storefront. We engineer it into the theme code. No app tax, no bolt-ons.

  • Every AI-visibility feature we engineer into our service-business sites, baked into the theme code
  • No third-party apps required, saves $50–300/mo in app fees
  • Sub-1s Time to First Byte, impossible with app-stack themes
  • Custom product logic, bundles, configurators, and native drop countdowns
  • Theme code stays yours: no vendor lock-in, no per-store re-licensing
[:003:]
SVC_AUTOMATION

Customer Automation Layer

Day-one value. Every lead caught, every review asked for.

While the AI citation layer compounds over months, the automation layer pays for itself starting week one. Missed-call text-back, review capture, unified customer inbox, pipeline tracking, all running under your brand, wired into your site. Most service businesses lose leads to voicemail and forget the review follow-up. This layer handles both automatically.

  • Missed-call text-back in under 60s
  • Automated review capture sequences
  • Unified inbox (SMS, email, FB, IG, web)
  • Pipeline + reporting: your brand, your data
  • Replaces $150–400/mo of separate tools: CRM, review software, SMS platform, and unified inbox all wrapped into one managed service
[: WHO WE BUILD FOR :] SVC-V 05/VERTICALS
V-ROOF
Roofers

Storm, insurance, and city-level intent. 14-roofer DFW audit data.
V-HVAC
HVAC

Emergency AC, brand and SEER research, full city + service coverage.
V-PLUMB
Plumbers

2 AM emergency intent, tankless / repipe research, specialty work.
V-FOUND
Foundation Repair

Texas-clay research vertical, full city + symptom coverage, warranty and cost.
V-BAIL
Bail Bondsmen

3 shipped Dallas case studies. Jail and charge-specific citation coverage.

Don't see your vertical? Most of the engineering is vertical-agnostic. Local service businesses with city + service intent benefit equally. Book a call and we'll tell you straight whether we're a fit.

[: WHAT THIS REPLACES :] REPL-00 STACK/SWAP

Compare against
what you're already
paying.

Most service businesses are already spending hundreds of dollars a month on overlapping tools: an SEO agency that doesn't optimize for AI, review software, missed-call SaaS, citation services, and a separate inbox. Foundation replaces the stack with one managed service.

[: TYPICAL STACK :]
MONTHLY

Without Trailwood Labs

What service businesses typically piece together across separate vendors.

SEO / AEO agency
$500 – $2,000 / mo
Most agencies still optimize for ten-blue-links era ranking signals
Review capture software
$200 – $500 / mo
Birdeye, Podium, NiceJob
Missed-call text-back SaaS
$50 – $200 / mo
CallRail Missed-Call, Numa, AutoText
Local citation services
$100 – $300 / mo
Yext, Whitespark, BrightLocal
Unified customer inbox
$50 – $200 / mo
Front, Intercom, Trengo
[: TYPICAL TOTAL :]
$900 – $3,200 / mo
[: ONE MANAGED SERVICE :]
FOUNDATION

With Trailwood Labs

Foundation starts at $297 / mo. Every layer below baked into the build, with no extra subscriptions, no per-seat fees.

AI-search visibility engineering
Included
Engineered into the site itself: the full set of signals modern AI engines look for, configured for your business. The thing your SEO agency was charging you for and not delivering.
Automated review capture
Included
Post-job review sequences across SMS and email. Same outcome as Birdeye, none of the per-location fee.
Missed-call text-back
Included
Auto SMS in under 60 seconds when a call goes unanswered. Standalone SaaS competitors charge $50–200/mo just for this.
Local citation coverage
Included
Name, address, phone, hours, and service area engineered so AI engines and Google treat your business as one consistent entity across every page. Built into the build, not subscribed monthly.
Unified inbox
Included
SMS, email, Facebook, Instagram, and web chat in one view. Branded under your business.
[: FOUNDATION TIER :]
$297 / month
+ $297 one-time setup · cancel anytime

Comparison reflects typical market rates for tools and services that overlap with the Trailwood Labs scope of work. We don't replace paid advertising (Google Ads, Yelp Ads, Facebook Ads), enterprise CRM, or branding work. Your actual mix and spend will vary.

[: TIMELINE :] PR-V DAY1/MO6

Value from day one.
Citations from month three.

AI citation work is organic and earned, not bought. 3 months is the absolute minimum — and it often takes longer. Real movement depends on factors outside any vendor's control: your Google Business Profile health, your domain's age and authority, your backlink profile, your review volume and recency, and how aggressively competing businesses are claiming the same answers. To make sure you see value while citations build, every tier includes an automation layer that pays for the monthly fee from week one.

[: IMMEDIATE :] DAY 1 - DAY 30

Automation layer pays back immediately.

From the day your site launches, the automation layer captures inbound calls that used to go to voicemail, requests reviews after every job, and routes SMS, email, and form submissions through a single inbox. For most service businesses, this layer alone justifies the monthly fee inside the first 30 days, before AI citation work has had a chance to compound at all.

  • →Missed-call text-back in under 60 seconds
  • →Review requests automated after every completed job
  • →Unified inbox: calls, SMS, email, Facebook, Instagram, web chat
  • →24/7 lead capture: no after-hours voicemail
  • →AI chat agent answers visitor questions and captures leads 24/7 (Growth & Dominate)
[: 3 MONTHS MINIMUM :] MONTH 3 - MONTH 6+

AI citations compound.

AI engines re-crawl over weeks, not hours. Citation patterns shift first in long-tail queries (specific cities, specific services), then in head terms. 3 months is the minimum buildup window — it often takes 6+ months and depends on factors outside any vendor's control: your Google Business Profile health, your domain's age and authority, your backlink profile, review volume and recency, and how aggressively competing businesses are claiming the same answers. Anyone promising overnight AI results is lying. We engineer the site to make citation possible, then track the curve every month so you can see what's actually moving.

  • →Long-tail queries may start moving by weeks 4–8
  • →City + service citations typically take months 3–6+
  • →Head-term citations often need 6+ months and consistent reputation signals
  • →Monthly report shows what's actually moving — no guarantees, just data

Both tracks run in parallel. Automation pays from week one. Citation buildup starts at month three at the earliest and grows from there. The longer you stay, the more both stack.

[: PRICING :] PR-00 RL_V1 03/03

Setup matches your tier.
Monthly from there.

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[:T-01:]
~20 pages

Foundation

$297 / month
+ $297 one-time setup · Month-to-month · Cancel anytime

The AI-visibility baseline every service business should have had two years ago.

  • Custom-engineered site or Shopify theme
  • ~20 pages (home, services, a page for every city you serve)
  • Full AI-readable site structure
  • Customer automation layer (CRM, reviews, SMS)
  • Speed and stability guarantees on every page
  • Monthly performance report
Talk about Foundation →
30-min call to confirm fit · no commitment
Most clients start here
[:T-02:]
100–150 pages

Growth

$497 / month
+ $497 one-time setup · Month-to-month · Cancel anytime

A page for every service in every city you serve. Built to dominate local AI results.

  • Everything in Foundation
  • 100–150 pages covering every service × every city
  • Monthly content (2 articles)
  • Branded AI chat agent that answers visitor questions and captures leads 24/7
  • Full authority signals (so AI trusts you)
  • Quarterly behind-the-scenes audit
  • Priority support
Talk about Growth →
30-min call to confirm fit · no commitment
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[:T-03:]
200+ pages

Dominate

$697 / month
+ $697 one-time setup · Month-to-month · Cancel anytime

Weekly content. Competitor tracking. AI citation monitoring.

  • Everything in Growth
  • 200+ pages covering your full service area
  • Weekly content (4 articles/mo)
  • Competitor AI-visibility monitoring
  • AI citation monitoring (ChatGPT, Gemini, Perplexity)
  • Monthly strategy call
  • Dedicated Slack channel
Talk about Dominate →
30-min call to confirm fit · no commitment

Not sure which tier? On the intro call we audit your current AI visibility and recommend the right starting point.

Setup fee can be split across your first two invoices if you need it — just mention it on the call.

[: FAQ :] FAQ-00 0/7

Questions
we get often.

Short answers. If yours isn't here, the call is the easiest way.

Is there a minimum contract?
No. Month-to-month, cancel anytime. We believe we should earn your business every month, not lock you in. If we're not delivering, we don't deserve the next month's fee. That said, the value comes in two parallel tracks: the automation layer (missed-call text-back, review automation, unified inbox) usually pays for the monthly fee from week one, while AI citation work takes a minimum of 3 months — often longer, depending on your Google Business Profile, domain age and authority, backlink profile, and how aggressively competitors are claiming the same answers. The longer you stay, the more both stack.
Can you guarantee I'll be the #1 result on Google or in ChatGPT?
No — and anyone who does is lying to you. Nobody controls those rankings, and a guaranteed #1 spot "in 30 days" is the oldest trick in the playbook, usually followed by tactics that get a site penalized. Real AI-search visibility is earned over months by building a site the engines can read, trust, and cite. What we commit to is the work and the proof: live citation data you can watch move month over month, and no contract — so we have to keep earning it.
What happens if I cancel the monthly plan?
Cancel anytime: no contract, no exit fees. Trailwood Labs is a fully managed service: we build, host, monitor, and maintain the site under one monthly fee. Ending the subscription ends the service: the live site, ongoing content, customer automation, and AI citation monitoring all stop. Most clients stay because the citation work compounds month over month and the managed model means zero IT headaches on your side.
Do you work with businesses outside DFW?
DFW is our primary market but we'll take on the right service-business client anywhere in the US. The methodology works the same whether you're a roofer in Mansfield or Memphis.
What's included in the speed and stability guarantee?
We guarantee every page we build clears the modern load-quality bar Google uses to throttle slow sites in classic search and AI crawl frequency. If you ever fall below, we fix it for free. This matters because AI engines preferentially cite fast, well-structured sources, and because your customers will bounce if your site lags on mobile.
Can you rebuild my existing WordPress site?
Yes. Most of our clients come from WordPress. We rebuild it properly (or in Shopify if you sell), migrate your content, set up redirects so you keep your existing rankings, and engineer the AI visibility layer on top so you start getting cited when customers ask.
What's the Customer Automation Layer?
Our customer automation layer handles missed-call text-back, automated review requests, a unified customer inbox (SMS / email / Facebook / Instagram / web chat), and pipeline tracking, all running under your brand. It's what makes the monthly fee pay for itself starting week one, while the AI citation work compounds over the following months.
[: ALREADY BUILT A SITE? :]

Built your site with Lovable, Google AI Studio, bolt.new, v0, or another AI tool?

If it's not ranking on Google or getting cited by AI, you probably don't need SEO help. You need a rebuild. Same design. Real visibility. One-time fee. No contract, no recurring charges.

AI Site Rescue →
[: NEXT STEP :] CTA-02 END/OF/LINE

Not sure which tier? That's the whole call.

Thirty minutes, no pitch deck. We pull your AI visibility live and tell you which tier fits what you're actually trying to win — or that you don't need us yet.

Book the call → See the work
[: SEND AN INQUIRY :]

Ask about a tier instead

Tell us your business and what you're weighing — Foundation, Growth, or Dominate — and we'll reply with a straight recommendation, including 'you don't need us yet' if that's the truth.

No drip campaigns. One human reply.