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[:01:] TRAILWOOD / LABS
Book a Call
[: SERVICES :] SVC-00 RL_V1

What we build,
what it costs,
and what you get.

Three service lines. Three pricing tiers. Every engagement ships with AI-visibility engineering, speed and stability guarantees, and monthly reporting. No hidden fees, no "custom quote" theater, no upsell culture.

[: SERVICE LINES :] SVC-01 03/03
[:001:]
SVC_AEO

AI-Visible Websites

Built to be the answer, not a footnote.

Your website engineered to surface when prospects ask AI systems about your category. Built for ChatGPT, Google AI Overview, Gemini, and Perplexity — the answer surfaces where your next customer is deciding. Most service-business websites are invisible to AI — we build yours to show up in the answer.

  • Engineered for Google AI Overview visibility
  • Engineered to be understood by AI as a real business in your category
  • Structured for ChatGPT, Google AI Overviews, Perplexity, and Gemini surfacing
  • Complete coverage across every city you serve
  • Monthly citation reporting — we show you the actual ChatGPT and Google AI screenshots proving your business got cited, not vague "we optimized it" updates
[:002:]
SVC_SHOPIFY

Custom Shopify Themes

Our AI-visible websites, wrapped in a custom Shopify theme.

Every AI-visibility feature we build into our service-business websites, baked into a custom Shopify theme from day one. No theme in the Shopify Theme Store ships AI-ready — the common workaround is stacking third-party apps at $50–300/mo each that slow the site and clutter the admin. We engineer it into the theme. No app tax.

  • Same AI-visibility engineering as our websites, built into the theme
  • No third-party apps required — no $50–300/mo app tax
  • Sub-1s Time to First Byte (impossible with app-stack themes)
  • Custom product logic (bundles, configurators, upsells)
  • Native drop countdowns — set a launch date, the buy button becomes a live timer that auto-flips to purchase when the drop goes live
[:003:]
SVC_AUTOMATION

Customer Automation Layer

Day-one value. Every lead caught, every review asked for.

While the AI citation layer compounds over months, the automation layer pays for itself starting week one. Missed-call text-back, review capture, unified customer inbox, pipeline tracking — running under your brand, wired into your site. Most service businesses lose leads to voicemail and forget the review follow-up — this layer handles both automatically.

  • Missed-call text-back in under 60s
  • Automated review capture sequences
  • Unified inbox (SMS, email, FB, IG, web)
  • Pipeline + reporting — your brand, your data
  • Replaces $150–400/mo of separate tools — CRM, review software, SMS platform, and unified inbox all wrapped into one managed service
[: ALREADY BUILT A SITE? :]

Built your site with Lovable, Google AI Studio, bolt.new, v0, or another AI tool?

If it's not ranking on Google or getting cited by AI, you probably don't need SEO help — you need a rebuild. Same design. Real visibility. One-time fee. No contract, no recurring charges.

AI Site Rescue →
[: PRICING :] PR-00 RL_V1 03/03

One setup fee.
Monthly tiers.

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[:T-01:]
~20 pages

Foundation

$297 / month
+ $297 one-time setup · Month-to-month · Cancel anytime

The AI-visibility baseline every service business should have had two years ago.

  • Custom hand-built site or Shopify theme
  • ~20 pages (home, services, a page for every city you serve)
  • Full AI-readable site structure
  • Customer automation layer (CRM, reviews, SMS)
  • Speed and stability guarantees on every page
  • Monthly performance report
Choose Foundation
Most clients start here
[:T-02:]
100–150 pages

Growth

$497 / month
+ $297 one-time setup · Month-to-month · Cancel anytime

A page for every service in every city you serve. Built to dominate local AI results.

  • Everything in Foundation
  • 100–150 pages covering every service × every city
  • Monthly content (2 articles)
  • Full authority signals (so AI trusts you)
  • Quarterly behind-the-scenes audit
  • Priority support
Start with Growth
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[:T-03:]
200+ pages

Dominate

$697 / month
+ $297 one-time setup · Month-to-month · Cancel anytime

Weekly content. Competitor tracking. AI citation monitoring.

  • Everything in Growth
  • 200+ pages covering your full service area
  • Weekly content (4 articles/mo)
  • Competitor AI-visibility monitoring
  • AI citation monitoring (ChatGPT, Gemini, Perplexity)
  • Monthly strategy call
  • Dedicated Slack channel
Choose Dominate

Not sure which tier? On the intro call we audit your current AI visibility and recommend the right starting point.

[: FAQ :] FAQ-00 0/6

Questions
we get often.

Short answers. If yours isn't here, the call is the easiest way.

Is there a minimum contract?
No. Month-to-month, cancel anytime with 30 days notice. We believe we should earn your business every month, not lock you in — if we're not delivering, we don't deserve the next month's fee. That said, AI citation work compounds over 3–6 months, so the longer you stay the more it pays off.
What happens if I cancel the monthly plan?
Cancel anytime with 30 days notice — no contract, no exit fees. Trailwood Labs is a fully managed service: we build, host, monitor, and maintain the site under one monthly fee. Ending the subscription ends the service: the live site, ongoing content, structured-data maintenance, customer automation, and AI citation monitoring all stop. Most clients stay because the citation work compounds month over month and the managed model means zero IT headaches on your side.
Do you work with businesses outside DFW?
DFW is our primary market but we'll take on the right service-business client anywhere in the US. The methodology works the same whether you're a roofer in Mansfield or Memphis.
What's included in the Core Web Vitals guarantee?
We guarantee LCP < 2.5s, CLS < 0.1, and INP < 200ms on mobile for every page we build. If you ever fall below, we fix it for free. This matters because Google's AI Overview prefers fast, well-structured sources — and because your customers will bounce if your site lags.
Can you rebuild my existing WordPress site?
Yes. Most of our clients come from WordPress. We rebuild on a modern static framework (or Shopify if you sell), migrate your content, build a full 301 redirect map, and rebuild your structured data — so you keep your existing rankings and pick up AI citations on top.
What's the Customer Automation Layer?
Our customer automation layer handles missed-call text-back, automated review requests, a unified customer inbox (SMS / email / Facebook / Instagram / web chat), and pipeline tracking — all running under your brand. It's what makes the monthly fee pay for itself starting week one, while the AI citation work compounds over the following months.
[: NEXT STEP :] CTA-02 END/OF/LINE

Let's see if we're a fit.

30-minute call, no pitch deck. We audit your current AI visibility live and recommend the tier. If it's not a fit, we'll tell you.

Book the call → See the work