How does the missed call calculator work?

It multiplies three numbers you already know: how many calls you miss in a typical week, the percentage of callers you'd normally close, and your average job value. Missed calls times 52 weeks, times your close rate, times your average ticket equals the revenue that rang your phone this year and went somewhere else.

Is the number it shows me realistic?

It's math on your own inputs, not a projection we invented. If anything it's conservative: it doesn't count the lifetime value of a customer who would have called you again, referrals from jobs you never got, or the review that customer left your competitor instead.

What can I actually do about missed calls?

You can't answer every call from a roof or a crawlspace. What you can do is make sure a missed call gets an instant text back, because most callers book whoever responds first. Automated missed-call text-back is built into every Trailwood Labs tier, live in the first week.

Do you store what I enter here?

No. The calculator runs entirely in your browser. Nothing you enter is sent to us or stored anywhere.

[: CALCULATOR :] MC-01 RL_V1

Every missed call has a price tag.

You're on a roof, under a sink, or halfway through a job. The phone rings, goes to voicemail, and the caller dials the next name on the list. Set three numbers, drag the slider or click and type your own, and see what that habit costs in a year. Runs in your browser, nothing stored, no signup.

[: YOUR NUMBERS :] MC-02 3/INPUTS

Calls you miss in a typical week

125

Callers you'd normally close %

10%90%

Average job value $

$250$25,000

[: REVENUE AT RISK :]

Per year

$54,080

Per month: $4,507
Jobs lost / year: 104

Recovering even a quarter of these callers with an instant text-back covers any tier we sell, many times over. Missed-call text-back is included in every Trailwood Labs plan, live in week one.

Stop the leak See what's included →

Math: missed calls × 52 weeks × close rate × average job. Nothing you enter leaves this page.

[: FAQ :] A-04 4/ANSWERS

How does the missed call calculator work?: It multiplies three numbers you already know: how many calls you miss in a typical week, the percentage of callers you'd normally close, and your average job value. Missed calls times 52 weeks, times your close rate, times your average ticket equals the revenue that rang your phone this year and went somewhere else.
Is the number it shows me realistic?: It's math on your own inputs, not a projection we invented. If anything it's conservative: it doesn't count the lifetime value of a customer who would have called you again, referrals from jobs you never got, or the review that customer left your competitor instead.
What can I actually do about missed calls?: You can't answer every call from a roof or a crawlspace. What you can do is make sure a missed call gets an instant text back, because most callers book whoever responds first. Automated missed-call text-back is built into every Trailwood Labs tier, live in the first week.
Do you store what I enter here?: No. The calculator runs entirely in your browser. Nothing you enter is sent to us or stored anywhere.

[: START :] A-99 BOOK/CALL

That number rang your phone.
Next year it doesn't have to walk.

Thirty minutes, no pitch deck. We'll pull your AI visibility live, look at how calls reach you today, and show you what an instant text-back would have done for the number this calculator just showed you.

Book a Call or call (214) 702-1345

Every missed call has a price tag.

That number rang your phone.
Next year it doesn't have to walk.

Got it. You'll hear from us within one business day.

Rather type than talk?

Every missed call has a price tag.

That number rang your phone. Next year it doesn't have to walk.

Got it. You'll hear from us within one business day.

Rather type than talk?

That number rang your phone.
Next year it doesn't have to walk.